Privacy Policy for Traffiq Labs

1. Introduction

Traffiq Labs (“we,” “our,” or “us”) is dedicated to protecting your privacy and safeguarding your personal information. This Privacy Policy outlines how we collect, use, disclose, and secure your data when you engage with our marketing services, website, or GoHighLevel implementation solutions (collectively referred to as the “Services”).

Office Address:

42 Wentworth Ct, Brampton, ON, L6T5K6

2. Scope and Application

This Privacy Policy applies to:

  • Clients and prospective clients in Canada and the United States

  • Visitors to our website, traffiqlabs.com

  • Users of our marketing platforms and automation systems

  • Participants in campaigns or communication workflows managed by Traffiq Labs

3. Information We Collect

3.1 Personal Information

We may collect the following categories of personal data:

Client Information

  • Contact details (name, email, phone number, business address)

  • Company information (business name, industry, size)

  • Billing and payment information

  • Marketing objectives and service preferences

Website Visitor Information

  • IP address, device, and browser details

  • Pages visited and duration of visit

  • Geographic location

  • Form submissions and chat interactions

Marketing Data (collected on behalf of clients)

  • Contact details (name, email, phone number, business address)

  • Company information (business name, industry, size)

  • Billing and payment information

  • Marketing objectives and service preferences

Website Visitor Information

  • Customer contact details

  • Lead generation and communication history

  • Analytics and campaign performance data

  • Social media engagement metrics

3.2 Automated Data Collection

We use cookies, web beacons, and similar tools to collect:

  • Usage trends and preferences

  • Campaign performance insights

  • User behavior analytics

  • System performance data

4. How We Use Your Information

3.1 Personal Information

We may collect the following categories of personal data:

Client Information

  • Provide, operate, and maintain our marketing services

  • Implement and manage GoHighLevel systems

  • Process billing and payments

  • Deliver customer support and training

4.2 Marketing and Analytics

  • Evaluate and optimize campaign results

  • Generate performance reports and insights

  • Improve our services and develop new offerings

  • Conduct internal research and analysis

4.3 Communication

  • Send important service notifications

  • Respond to client inquiries and support requests

  • Share marketing updates, newsletters, or educational materials (with consent)

  • Notify users of policy or service changes

5. Legal Bases for Processing

5.1 Canada

  • Consent: As required under PIPEDA and applicable provincial privacy laws

  • Contractual Necessity: To fulfill service agreements

  • Legitimate Interests: For business operations and service improvement

5.2 United States

  • Compliance with relevant state privacy laws (e.g., CCPA/CPRA, VCDPA)

  • Contractual obligations

  • Legitimate business purposes

6. Information Sharing and Disclosure

We may share your data with trusted third parties who assist in delivering our Services, including:

  • GoHighLevel and related marketing platforms

  • Payment processors (e.g., Stripe, PayPal)

  • Cloud hosting providers (e.g., GoDaddy, Cloudflare)

We ensure all third-party partners comply with strict data protection and confidentiality standards, including appropriate safeguards for cross-border data transfers.

7. Data Security

We maintain robust technical and organizational security measures, including:

  • Encryption of data in transit and at rest

  • Access controls and authentication protocols

  • Regular security reviews and employee training

  • Incident response and breach notification procedures

8. Data Retention

Personal information is retained only for as long as necessary to:

  • Fulfill contractual and legal obligations

  • Support ongoing business operations

  • Maintain historical data for analytics in anonymized form

9. Your Rights and Choices

9.1 Access and Correction

You may request to:

  • Access your personal data

  • Correct or update inaccurate information

  • Request deletion, where legally permissible

9.2 Marketing Preferences

  • Opt out of promotional emails via unsubscribe links

  • Adjust your communication preferences

  • Contact us to update consent or preferences

9.3 Cookies and Tracking

  • Manage or delete cookies via your browser settings

  • Opt out of certain analytics or advertising tools

10. Children’s Privacy

Our Services are not intended for individuals under 16 years old. We do not knowingly collect personal data from minors without verified parental consent.

11. Third-Party Services

Our Services may connect with third-party platforms such as:

  • GoHighLevel

  • Social media platforms

  • Payment and analytics providers

Each third party operates under its own privacy policy. We encourage reviewing those policies directly.

12. GoHighLevel-Specific Provisions

As a GoHighLevel implementation partner, Traffiq Labs:

  • Acts as a data processor on behalf of clients

  • Provides compliance guidance and support

  • Assists with client data management and privacy settings

13. Updates to This Policy

We may revise this Privacy Policy to reflect:

  • Service enhancements or operational changes

  • Updates to applicable laws or regulations

  • Industry best practices

Users will be notified of material changes via:

  • Email alerts

  • Website announcements

  • Account dashboard notifications

14. Contact Information

For questions, requests, or privacy concerns, contact our Privacy Officer:

Traffiq Labs Privacy Officer

📧 Email: [email protected]

📞 Phone: 1-844-779-8585

📍 Address: 42 Wentworth Ct, Brampton, ON, L6T5K6

Response Time: Within 10 business days.

15. Complaints

If you believe your data has been mishandled, you may:

  • Contact our Privacy Officer directly; or

  • File a complaint with

  • Office of the Privacy Commissioner of Canada (Canada)

  • Federal Trade Commission or relevant state authority (United States)

16. Jurisdiction-Specific Rights

Canada (PIPEDA)

You have the right to:

  • Access your personal information

  • Challenge its accuracy

  • Withdraw consent, subject to legal obligations

California (CCPA/CPRA)

Residents may:

  • Request disclosure or deletion of collected data

  • Opt out of personal data sale or sharing

  • Exercise rights without discrimination

Other U.S. States

We comply with applicable privacy laws in Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and other jurisdictions

17. Additional Disclosures

  • Do Not Track: We currently do not respond to DNT signals due to the absence of an industry standard.

  • Financial Incentives: We do not provide financial incentives in exchange for personal data.

  • Authorized Agents: You may designate an authorized agent to exercise your rights, subject to verification.

18. SMS Messaging Policy

By providing your phone number, you consent to receive text messages from Traffiq Labs related to your inquiries, appointments, and updates about our services. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for help. We do not share or sell your personal information, including phone numbers, to third parties for marketing purposes.